Shop Sword Art Online

Sword Art Online helped popularise the trapped-in-a-game premise, following Kirito and Asuna across the virtual worlds of Aincrad and beyond. With multiple arcs and adaptations, it has a broad merchandise footprint we draw from in Japan.

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About this collection

Kirito, Asuna, and the Virtual Worlds

Kirito and Asuna lead a cast that shifts settings across the series' arcs, which keeps the costume and weapon designs varied. The heroines in particular drive demand for scale figures and acrylic stands, alongside keychains and charms.

Steady Releases

Ongoing films and new arcs have kept goods flowing over the years, so current items sit beside earlier ones here. The original light novels ground the franchise from Aincrad through Alicization.